One of the world's leading sports brands uses Bottlenose to amplify engagement. They used Bottlenose at the Olympics, and continue to use Bottlenose for ongoing marketing around the Olympics, NBA, NFL, and the Superbowl, as well as multiple action sports verticals.
Bottlenose's Sonar tool helps the brand discover live emerging and trending topics of conversation around their campaign objectives on social networks. These live trending topics are then used to target Promoted Tweets to trending conversations in real-time.
This methodology has resulting in dramatic improvements in engagement with their Promoted Tweets: They have consistently achieved national engagement rates above 10%, and even as high as 17.9%, compared to national averages on Twitter of 1% to 3%. They have also been able to more than double impressions as a result. Bottlenose has made their advertising spend up to 10X more efficient, improving keyword bidding strategy while increasing impressions, reach, and cost-per-engagement (CPE).
One of the top US automotive manufacturers is using Bottlenose to transform their organization into a social enterprise. They are installing multiple Bottlenose Nerve CenterTM mission control rooms for key teams such as Global Marketing, and for Customer Support. They are also installing Bottlenose Nerve Center widgets on digital displays in the HQ main lobby and other locations to provide live awareness of trends around the brand and its nameplates. These Nerve Center views combine Bottlenose live social analytics with live television feeds, stock market feeds, news wires, and internal business information about campaigns, sales, and initiatives in the organization. This is transforming the enterprise into the most socially-aware real-time marketing organization in the auto industry.
Razorfish and No Labels used Bottlenose during the 2013 State of the Union address to drive awareness of a key campaign. They used the Bottlenose Sonar tool to locate rising topics and influencers in real-time and then instantly create new original content that combined their hashtags with other trending hashtags. By doing this they were able to splice their messages into trending conversations, reaching influencers in real-time. This caused their hashtags to trend nationally on Twitter during the event, reaching tens of millions of impressions.
One of the most recognized luxury automotive brands uses Bottlenose as an "idea dashboard" for creative teams to monitor what the crowd is sharing about their vehicles. In particular they monitor user generated pictures that are shared by consumers about their products, via Bottlenose. They use these images to inform which cars, features and even camera angles to highlight in their outgoing social media and in their print and TV advertising as well. By understanding which images are getting the most activity, they are able to use the crowd as a 24/7 focus group.
Bottlenose measured the 2013 Golden Globes for The Hollywood Reporter, to provide editorial insights and analytics. Bottlenose measured conversation about every topic, host, nominee and award, in real-time in order to determine the "share of social" (share of voice) and sentiment level during the show. This information was used for editorial insights and to drive a live user-facing widget that ranked sentiment. Bottlenose was able to help THR gain insights that led to several articles about how the social universe reacted to the Golden Globes.
Bottlenose teamed with Fleishman-Hillard to provide a live Nerve CenterTM and consumer-facing trends site to the State of Illinois during the 2013 Academy Awards to track the progress of the Lincoln movie. Bottlenose provided live social analytics widgets for the website that ranked how the film was perceived during the show, and pulled out live trends about the film and the state. State officials and VIPs were guests in the Nerve CenterTM during the event
Bottlenose worked with a global crisis management PR firm and their client, one of the leading global beverage brands, to manage a developing boycott. Bottlenose helped them track live and historical social sentiment about a variety of issues and brands related to the boycott. Bottlenose also discovered and measured the influencers of the boycott, as well as supporters and detractors of the brand. Using Bottlenose, the client was able to view segments of the audience around the boycott who were decided, undecided and persuadable so they could focus their PR efforts and engagement on the persuadables and monitor attrition and recruitment during the campaign. Bottlenose also provided strategic insights to inform how the PR firm and the brand communicated around the boycott and whether they needed to make changes to their products in response.
Working with ADWEEK, Bottlenose measured conversation about every 2013 Superbowl ad in real-time in order to determine the "share of social" (share of voice) and sentiment level for each ad. This information was used to provide live editorial insights as well as to power a dynamic user-facing infographic widget that ranked the ads during the game. Bottlenose was able to help ADWEEK and its audience spot the trends in real-time before other publications.
One of the most recognized credit card brands is using Bottlenose to detect and understand the early signs of emerging cultural trends. Bottlenose helps them monitor everything that is being talked about on social media by a large set of trendsetters and trend transmitters. Bottlenose shows them what articles, photos, people and topics these people are talking about and sharing in real-time. The brand is also able to view emerging trends in areas of particular interest, such as fashion and retail. Using this dashboard, the brand is able to get new ideas and insights for their content and advertising. These trends help brand strategists and analysts keep the brand highly relevant and aware of pop culture trends.
One of the top US Cable TV networks is using Bottlenose to detect and discovery breaking news stories around celebrities and entertainment. Bottlenose shows them all the topics, people, photos and stories that are emerging and trending in real-time. Using this intelligence they are able to scoop the competition, find new celebrity gossip and photos first, and even locate celebrities in real-time on the ground to report on. This network is able to see emerging trends and new viral content earlier than other networks, giving them an advantage in the highly competitive hourly news cycle.
An agency is using new features in Bottlenose Pro to correlate social trends with changes in sales, stock prices, and web site activity for major global corporations. Bottlenose is applying its patent-pending trend detection technology to discover statistical patterns and leading indicators. This capability can be used to test and measure the ROI of marketing and social initiatives, and to make predictions and generate alerts about the near future.
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