Competitive & Market Intelligence
Overview
Nerve Center equips you with real-time market and competitive intelligence specific to your industry, company, brands, and products. Compare your performance with that of your competitors to:
- Differentiate your brand in the market
- Identify emerging market trends and patterns
- Inform product development life cycle and innovation
- Maximize marketing and advertising communication efforts to drive engagement
- Identify up-and-coming competitors before they become threats
Use Cases
Examples of Bottlenose clients using Competitive and Market Intelligence to gain an edge over the competition:
- A presidential candidate identifies political, social, and economic influencers as well as analyzes voter reaction to opponent’s messaging to drive positive sentiment
- A popular film review website investigates competitive marketing tactics and developed strategic campaigns to grow their audience and convert competitive product users
- The world's largest consumer payment system measures share of voice against competitors during national broadcast events to focus ad spend
- A major film studio leverages the fan base of a major franchise film during a large pop culture event to create awareness, interest, and excitement in advance of the premiere