Consumer Insights & Audience Intelligence
Overview
Enterprises rely on consumer insights provided by Nerve Center to drive marketing and product strategies specific to:
- Market segmentation
- Evolving product and/or service-related needs, opinions, and perception
- Sentiment related to your company, brand, products, and competition
- High-value influencers and their corresponding interests
- Measurement of marketing and advertising campaigns
- Growing your audience and ensuring customer satisfaction
Use Cases
Examples of companies using Nerve Center to learn more about their audience and consumers:
- A television network identifies and builds audience for a new television show in advance of the premiere and throughout the season
- A revolutionary consumer electronics manufacturer analyzes and reports on customer reaction and global sentiment to new hardware released to the market
- A world leader in household laundry and cleaning supplies uses consumer insights to further position as household name for the category
- A major film studio analyzes audience opinions leading up to a big release to optimize marketing spend against projected box office receipts
- A leading full-service advertising firm identifies editorial opportunities and macro trends
- The world's largest consumer payment system analyzes sentiment to understand consumer purchasing behaviors
- A premium cable and satellite television network studies audience of a hit show and used their emotional drivers to develop content and keep the fan base engaged during the show’s hiatus