Use Cases

Examples of companies using Nerve Center to learn more about their audience and consumers:

• A television network identifies and builds audience for a new television show in advance of the premiere and throughout the season
• A revolutionary consumer electronics manufacturer analyzes and reports on customer reaction and global sentiment to new hardware released to the market
• A world leader in household laundry and cleaning supplies uses consumer insights to further position as household name for the category 
• A major film studio analyzes audience opinions leading up to a big release to optimize marketing spend against projected box office receipts 
• A leading full-service advertising firm identifies editorial opportunities and macro trends 
• The world's largest consumer payment system analyzes sentiment to understand consumer purchasing behaviors 
• A premium cable and satellite television network studies audience of a hit show and used their emotional drivers to develop content and keep the fan base engaged during the show’s hiatus